Car Subscription

Car subscription. One payment. Zero down.

A new car for one monthly payment, with maintenance, warranty and registration included and nothing down.

Browse carsHow GO works
What it is

What is a car subscription?

A car subscription is a way to drive a new car for one monthly payment without buying it or signing a traditional lease. You don't make a down payment, negotiate with a dealer, register the car or line up your own maintenance. The subscription company owns the car and handles the overhead. You drive it.

GO's subscription is built for daily drivers who want to keep a car for the long run, not swap cars every month. You pick a new car online, subscribe for up to three years, and then refresh into a brand-new car at no extra cost.

What's in the monthly payment

  • A new car (you are its first customer)
  • Free delivery to your door
  • The full factory warranty
  • Routine maintenance, including tires and brakes worn down through normal use
  • Roadside assistance
  • Title and registration, handled by GO

What isn't included

Insurance, tolls and sales tax are separate. You add the car to your own insurance policy, which usually costs less than a bundled plan. Tax is based on your ZIP code and appears on your monthly bill. See the full breakdown on our car subscription cost page.

What you get

One monthly payment covers the hassle.

No down payment, no DMV visits, no surprise maintenance bills.

How it works

Subscribe in 4 steps.

The whole process happens online. No showroom, no haggling, no paperwork pile.

  1. 1

    Choose your car

    Pick a model, color and yearly mileage (10k, 12k or 15k). Every car is a mid-level trim with the most popular features, and each listing shows the full window sticker.

  2. 2

    Apply in minutes

    Enter some basic details, upload a photo of your driver's license and take a selfie. GO checks your credit (soft pull) and driving record.

  3. 3

    Add your insurance

    Add the car to your existing policy or start a new one that meets GO's coverage minimums, then upload proof.

  4. 4

    Get it delivered

    Schedule free delivery to your door. The handoff takes about 15 minutes, and the registration is already in the glovebox.

Is it right for you

Who a car subscription works best for.

A car subscription makes sense if you want a new, reliable car and a predictable monthly cost, but you don't want to tie up thousands of dollars in a down payment or carry a long loan on a car that's losing value. It's a good fit if you:

  • Want to avoid a large down payment and dealership fees
  • Don't want to be "upside down" on a loan (owing more than the car is worth)
  • Would rather not deal with selling or trading in a car later
  • Like having maintenance, warranty and registration handled for you
  • Plan to drive within 10,000, 12,000 or 15,000 miles a year

It's not a short-term rental. GO subscriptions are designed for drivers who keep the car for the long haul, and leaving early requires 30 days' notice and a restocking fee. To qualify you need to be 21 or older with a permanent in-state license, a generally clean driving record and a verifiable income.

Keep reading: what a car subscription costs, car subscription vs. leasing and financing, and where GO is available.

Compare

Subscription vs. financing vs. leasing.

How the three ways to get a new car stack up.

GOCar subscription
  • Down paymentNone
  • Maintenance includedYes
  • Registration handledYes
  • Dealer negotiationNo
  • Depreciation riskNone
  • After 3 yearsFree refresh
Browse carsFrom the $300s/month
Through a dealership
  • Down payment$3,000 – $5,000
  • Maintenance includedNo
  • Registration handledNo
  • Dealer negotiationYes
  • Depreciation riskYours
  • After 3 yearsSell or trade
Where

Car subscription near you.

GO delivers in eight markets across Georgia, Texas and Florida:

Questions, answered.

Still curious? Browse all FAQs or call (855) 827-2230.

What's the catch?

There isn't one, just a different business model. GO has no showrooms, no commission-driven negotiation and no stack of add-on fees, and it uses its own technology and fleet management to keep costs down. Those savings go into a lower monthly payment.

Who is eligible for a GO car subscription?

You need a valid, permanent U.S. driver's license issued in the state where the car is delivered, a generally clean driving record, a verifiable source of income, and you must be at least 21 years old. GO runs a soft credit check, which does not affect your credit score. Co-signers aren’t accepted (the College program is the one exception), and ride-share use or getting a car for someone else isn’t allowed.

Is there really no down payment?

Correct. You pay your first month when you reserve the car, and your billing cycle starts the day the car is delivered. The only other upfront charge is a one-time $299 program activation fee. In some cases a fully refundable security deposit may be required.

Is insurance included?

No. You add the GO vehicle to your own auto policy (or take out a policy) that meets GO's minimums: 50/100/50 or 100/300/100 depending on the vehicle, including uninsured motorist coverage, with a deductible of $500 or less. Keeping your own insurer usually means a better rate than a bundled plan.

How many miles can I drive?

You choose a mileage plan when you order: 10,000, 12,000 or 15,000 miles per year.

How long can I keep the car?

Up to three years. At the end of the term you can refresh into a brand-new vehicle at no extra cost. If you need to leave early, give 30 days' notice and pay the restocking fee.

Can I buy the car at the end?

In most cases, yes. Unlike a lease, there is no residual value set in advance, so the price is based on the market value at the time.

Will applying hurt my credit?

No. GO uses a soft credit check, which has no impact on your credit score.

Ready when you are
Your next car is a few clicks away.
From the $300s/month. Zero down. Delivery to your door.
See available carsHow GO works
Take 5 minutes to apply. No dealership visit required.