Car Subscription Cost

What does a car subscription cost?

Every cost of a GO car subscription, up front: the monthly price, what you pay to start and what’s already included.

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The short answer

Every cost, up front.

"No hidden fees" only means something if every cost is out in the open. Here's what you pay for a GO car subscription and what's already covered.

Your monthly payment

GO subscriptions start in the $300s a month. The price depends on the car you choose and how many miles you plan to drive each year (10,000, 12,000 or 15,000). The listed monthly price covers the car, routine maintenance, the factory warranty, roadside assistance, title and registration, and free delivery.

What you pay to get started

When you reserve your car, you pay the first month plus a one-time $299 program activation fee. That's it: no down payment, no dealer documentation fees, no title or registration charges. Your billing cycle starts on the day the car arrives, not the day you order.

Costs that depend on you

  • Insurance. You insure the car on your own policy, which means you can shop around for the best rate.
  • Sales tax. Calculated from your ZIP code and added to each monthly payment.
  • Tolls. Use your own transponder. Tolls GO has to pay on your behalf carry a convenience fee.
  • Fuel or charging. Same as any car.
  • Security deposit. Every situation is different. A fully refundable security deposit may be required.

Costs you can avoid

Mileage overage, damage beyond normal wear and tear, smoking or pet odor, late payments and early returns all carry fees, and they're all spelled out in GO's terms before you sign. Leaving early requires 30 days' notice and a restocking fee.

Cost breakdown

What you pay, line by line.

Everything that affects your monthly cost.

No dealer fees, no title or registration charges and no surprise maintenance bills.

See how GO works
GOYour subscription, line by line
Every month
Monthly subscriptionCar, maintenance, warranty, roadside and registration
From the $300s/mo
Sales taxAdded to the monthly payment
Varies by ZIP
Once, to get started
Program activation feePaid with your first month
$299, once
Down paymentNever required
$0
Security depositEvery situation is different. Fully refundable.
May be required
Everything else
DeliveryTo your door
Free
InsuranceMust meet GO minimums
Your own policy
Compared to owning

Why it can cost less than buying.

When you finance a car, the monthly loan payment is just the start. You also cover a down payment, dealer fees, registration, maintenance and repairs, and the car's lost value when you sell. GO's payment covers most of that in one line. With no showroom and no commission-based sales team, those savings show up in the price.

Compare the options side by side on our subscription vs. leasing vs. financing page, or read the car subscription guide.

Questions, answered.

Still curious? Browse all FAQs or call (855) 827-2230.

How much does a car subscription cost per month?

GO subscriptions start in the $300s a month. Your price depends on the car and your mileage plan (10,000, 12,000 or 15,000 miles a year), and the listing shows the exact monthly price before you apply.

Are there any upfront costs?

Your first month's payment and a one-time $299 program activation fee, both due when you reserve. There's no down payment. In some cases a fully refundable security deposit may be required.

How is sales tax calculated?

Tax is based on the local rate for your ZIP code and is applied to the monthly payment. For example, a 6% total tax rate on a $349 payment adds $20.94 a month.

Is insurance included?

No. You add the GO vehicle to your own auto policy (or take out a policy) that meets GO's minimums: 50/100/50 or 100/300/100 depending on the vehicle, including uninsured motorist coverage, with a deductible of $500 or less. Keeping your own insurer usually means a better rate than a bundled plan.

Why a deposit instead of a higher payment?

When GO's review calls for extra security, it asks for a fully refundable deposit instead of adding $50–$100 to your monthly payment. You get the deposit back if the car is returned without damage, unpaid charges, mileage overage or excess wear.

What payment methods are accepted?

All major credit cards and ACH bank transfers. Credit card payments carry a 2.99% processing fee, so ACH is the cheaper option.

Ready when you are
Your next car is a few clicks away.
From the $300s/month. Zero down. Delivery to your door.
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Take 5 minutes to apply. No dealership visit required.